You are working hard to prepare your home for sale. You hire your real estate agent to enter your home on the multiple listing service, put a sign in the front yard and expedite the paperwork on the way to a final closing...... In yesterdays world, that scenario may have worked just fine, but today?.... I can pull up hundreds of expired listings in western Washington every week. The MLS is riddled with sales efforts that failed unnecessarily. Obviously, there are a lot of agents that know plenty about paperwork but very little about properly marketing a home!
Like any other product, your home needs to be marketed professionally. Effective home marketing is a complexity of many related strategies. Unfortunately, there is still a norm that dominates our industry and is wrongly accepted by so many sellers. The evidence of this is so easy to see. Just do a random search on your favorite home search web site. Count how many home presentations you think are really well done and how many.... not so good. Once a home is listed, most of the focus quickly becomes a discussion of price. Through the listing period, the home may have been priced just fine but it still does not sell and every price adjustment dilutes your equity by thousands of dollars.
So if a home is priced correctly; if it is in nice “showable” condition; if it is in a desirable neighborhood; and therefore meets all 3 of these conditions; then there is only one possible reason as to why it did not sell. The home was not marketed properly! Advertisers selling everything from beer to cars spend millions positioning their products. They want the perception of having greater value than that of their competitors. They do this because it works; and selling a home is no different! When it comes to the biggest transaction of their lives, however, most homeowners settle for second rate marketing. Consequently, they look no different than the other homes on the market, they get no better showing activity and they do not not stand out. They let theit agent use the home price as the marketing. This leads to one or more of the following:
1 - A higher probability of getting less for your home.
2 - A higher probability of being on the market for an unreasonable amount of time.
3 - A higher probability that the home runs the entire length of the listing period and eventually expires.
I have sold hundreds of homes in the Northwest over the past 18 years. My education includes a Marketing/Finance degree from the University of Puget Sound and I was directly involved in growing two mid sized companies over a 20 year span. This background, that I bring into residential real estate, has proven to me that marketing a home properly will have a greater impact on the final result than anything else. The question is: Should a listing be driven by price, or should it be driven by a great marketing effort?
The 22 marketing concepts on the left are the core of my marketing plan. Each is a link, for you to explore, containing deeper specifics within. I hope to show you residential marketing options that you are not aware of and to expose you to some great new residential technologies. These links will guide you to a creative, professional and technologically advanced approach to selling your home. These pages will also show you very specific marketing ideas to give your home an advantage over competing homes. I hope to take you beyond the norm; to give you a different outlook on the importance and understanding of the proper marketing of your home.This is your new marketing plan !!!
The information presented here is only part of the overall marketing plan. All can be explained with more detail in a one on one consultation. You can call or e-mail me at your convenience. You can also Click Here to set up an appointment at a time and place of your choosing. Thanks for your consideration
Michael Kollar - Windermere Real Estate, E-Pro, IMS
See what are other agents are saying about my marketing plan?
Anyone can get testimonials from their clients but it is quite different to get positive feedback from your competitors! I Get so many of these and decided to start logging them starting in July, 2012.
From: Lorna Muller Subject: Great Listing Presentation 7/24/12
I'm working on a cma for a manufactured home on 20 acres and ran across your listing on 4117 Woods Road. Your virtual tour link is amazing!
Lorna Muller Serving Kitsap buyers and sellers for over 22 years. http://www.lornamuller.com
cell: 360 620-3842 fax: 360 297-2980
“Mike, My clients really like this home over on north Anderson and are ready to write an offer on it but they really want to get inside of your listing before they do. You have so many photos and my clients really like what they have seen. You know how so many listings have such bad photos. Anyway, I have not been able to get hold of your sellers to make an appointment.......”
Gerry Weir - Keller Williams 425-277-5100 (End result was offer on my listing instead of the other) 8/6/2012
Referring to an offer this agent wrote up on one of my listings for her buyer.12/13/12
“My Clients would not even have looked at this home; the neighborhood is not that great. The photos are what sold it. They fell in love with it because of the photos.” Home went under contract over the list price.
Mavi MacFarlane - Key Peninsula Real Estate (253) 853-7400
Click here for a FREE, Market Analysis of your home that I will email to you within 24 hours
Click here to set up an appointment to go over this marketing plan in detail
3/7/13 Your pictures on your listings are really great! Are you using a professional or? I am shopping for a camera and considering simply using a photographer.
Shannon M. Brent 360-789-8757 Cell email@example.com www.realestatemattersnw.com
Windermere RE West Campus Inc
11/21/13 - From automated feedback
“This is a beautiful home! Price, area, square footage, and pictures had my clients very interested! They called their lender before even seeing the house to have him run numbers. Keep in mind I showed them about 35 houses this past weekend. You did a great job listing and pricing the house. Unfortunately they decided that it was just a little above what they wanted for a monthly payment. Thank you for giving my clients consideration before accepting the offer you had in. Congratulations on Mutual Acceptance and best wishes!”
11/27/13 -Hi Mike, Thanks for the call and information regarding the property (s). The video was also very helpful. My clients are definitely interested in seeing all of it. Please confirm an appointment for us on Saturday Nov. 30 at 2:00. Thanks Mike and Happy Thanksgiving.
Peter Freet Managing Broker - Windermere Real Estate East
What are the questions I should have asked my last listing agent?
Lastly, you should review the “County Graphs” section below for Pierce, Thurston, Kitsap and King county. They will show you exactly what is going on around you and will give you a much better understanding of the current market. In marketing your home; you may need to consider a lot of new options. The one option that will have the greatest impact though is employing an aggressive, current, and serious marketing plan. impact, could be to