The Ultimate Listing Appointment Tool
Why do a CMA when you can do an LMA Live Market Analysis
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Once presented to the seller, You the agent offer to turn on the live CMA and “Active” home tracking of competing homes - Level 2. Seller gains access by logging in themselves or clicking on a link that you email to them. Sellers can play “what if” with their own projected home price and see how an instantaneous change in projected price effects some basic analysis. Now you have the seller engaging with you in their own space with your branding and email updates coming to them while they are in the decision phase of picking the listing agent for their home. Only you have pertinent information, directly related to their home, coming to them while in this process
Your service includes 3 levels and seller sees the last greyed out areas of service with the only way to get access being further involvment with you, the agent. That involvment comes with the ultimate decision. And that is to list their home with YOU!!!!
From the moment you meet a client, you will have the ability to generate a live, living, breathing home analysis that starts with a very statistically driven market analysis. Level one is the traditional CMA analysis but with a whole lot more statistics, comparisons and different ways to look at the data (the traditional tools could me made so much better with just a bit more programming and use of the data)
Once listed, both you and the seller have the power of Home Tracker Live fully turned on with a living,breathing, up to the minute look at the sellers home compared with all active, pending and sold homes with ever changing numbers, analysis, activity. You and your seller can see exactly what is going on right around the subject home. You become an instant and up to date authority of the similatr homes sold while the sellers home did not. You see the evidence pile up on how the other homes compare and what would happen should the seller chage their price. This is the rtrue way to get a selller to be realistic and for you to know the odds of thishome selling at its current price and what price might make it happen (These are just my rambling thoughtd and not worded anywhere near what it would actually be but the concept is what is important…. To have a product that nurtures the seller and then turns the agent into an expert and have it all be a sales tool to get a seller to list with the agent and to get the agent on board with home tracker live. The features and demo and “how it works pages are the sales pages to our product).