Should My Marketing Plan Include a Professionally Produced 4K Video


Less than 10% of agents use video but it grabs great attention as it is the only marketing piece that lets a potential buyer just sit back and watch.  It is labor intensive and requires a knowledge of equipment, specialized software and internet expertise. It is a great way to get a true feeling of being inside of your home. The video is taken using a steady cam for super smooth, motion video.

Video is shot in 4K at 120 FPS. Video is edited with many of the same filters as your still photos with emphasis on white balance, back lighting and stabilization. Your video can also have unlimited super-imposed text overlays. If there are neighborhood parks or other areas of interest around the property, these should also be included. The goal is to market the entire “lifestyle” of your home, not just the structure.


This piece of marketing alone is huge in consumer satisfaction and needs to be a part of any home marketing plan.

I’ve seen enough, take me to the plan summary “My Plan vs Their plan”

Windermere RE West Campus Inc

Unfurnished home in a beautiful park-like setting

Waterfront home with timber frame construction


Your video is part of your custom home web site AND a dedicated virtual tour on the MLS

One Agent Vs Another